48
        
        
          Annual Report 2012
        
        
          
            Empowering investors: Upgrading expertise to create quality investors
          
        
        
          SET, via its Thailand Securities Institute (TSI), concentrated on becoming a major center for developing expertise in financial
        
        
          and investment planning for investors and savers, leading to better financial health and expanding the base of quality investors in
        
        
          the long run.
        
        
          
            Creating quality investors via learning channels to reach targeted investor group
          
        
        
          In 2012, SET promoted learning about saving and investment in a systematic manner, covering every target group via training
        
        
          curriculum, seminars and other regularly-held activities. The content started from basic topics about financial planning and
        
        
          investment in various instruments, including in-depth curricula enhancing the learners’ skill to enable them to analyze and make
        
        
          investment decisions on their own. In 2012, there were 35,336 participants attending such programs. Learning about investment
        
        
          was also promoted via projects and various other learning channels as follows:
        
        
          
            1) “Save in stock by TSI: Wealth creation through
          
        
        
          
            quality investment”
          
        
        
          project encouraged increasing expertise
        
        
          to create long-term investment and change investment
        
        
          behavior or encourage bank savers to allocate some savings
        
        
          to invest in shares on a continuous basis. The campaign was
        
        
          aimed at creating quality investors, and teaching used online
        
        
          media on a continuous basis; 8,680 people joined
        
        
          
            2) “Re-activating inactive investors”
          
        
        
          was organized
        
        
          with 14 securities companies to teach brokerage
        
        
          representatives how to teach inactive clients about
        
        
          investment to boost their confidence. A total of 21,213
        
        
          people participated in the project.
        
        
          
            3) “Employee’s choice @ workplaces”
          
        
        
          taught provident fund members about financial planning for retirement and how to
        
        
          increase their savings by choosing the provident fund best suited for their objectives. A total of 7,689 company directors and
        
        
          provident fund members participated in the event.
        
        
          
            4) Developing online learning to reach out to every learning
          
        
        
          
            lifestyle
          
        
        
          by using the
        
        
          
            “TSI on Mobile”
          
        
        
          online application to access
        
        
          Thailand Securities Institute (TSI) courses about financial and investment
        
        
          planning. This application organizes topics and highlighted menus in a
        
        
          symmetrical manner, and provides an unlimited opportunity to learn 24/7
        
        
          at 
        
        
        
           In 2012, a total of 719,451 people were taught
        
        
          via online learning media and the number of TSI Facebook members
        
        
          increased to 33,434 people.