Page 46 - SET TH l Press Esc to Exit

44 Annual Report 2012
7. Instilling professionalism with employees and being ready to follow international standards. SET seeks to ingrain
professionalism in the employees’ DNA to make them aware of the importance of their work and encourage them to deliver quality
work to business units.
SET believes that the development of the organization depends on every employee, and that when employees receive
opportunities to develop and enhance their capacity, they will be motivated to work with enthusiasm. Consequently, they will improve
quality of their performance, raise their competitiveness, and enable the organization better respond to change.
5) Strengthening intermediaries
SET cooperated with the Association of Thai Securities Companies, brokerages and business partners to cater to customer
needs and grow together in the long run by setting up a joint working committee with securities firms and other key stakeholders to
boost efficiency in managing marketing channels, drafting marketing plans and promoting products to target groups of investors.
In addition, SET has supported an effort of securities companies and business allies to create new business with speed and receive
extra service with reasonable cost.
Increasing capacity and strength of online trading for brokers
SET, via its subsidiary Settrade.com, has developed a system that uses
the internet for conducting securities transactions so that investors can use the
diversity of mobile technologies available on Apple’s iOS or Android to service
their needs, thus contributing to SET’s sustainable business expansion. Settrade
Streaming for Android, which is a web-based application for trading securities
and derivatives, has been developed for mobile phones and tablets that use the
Android operating system, while additional functions have been added on Settrade
Streaming for iPad. The potential of the system was shown by the rapid growth
of online investors: in 2012, the total number of investors who used the Settrade
system increased by more than 30 percent to more than 43,000 from 33,000
in 2011.
Supporting fair business practices and investor protection
The year 2012 marked the start of liberalization of commissions for securities transactions. Each member collects fees from
investors by considering the cost of a given service. In addition, other businesses have been expanded. SET has followed the results
of operations of members at regular intervals to support their operations. Rules and regulations have been streamlined to provide
flexibility and ensure practicability for members, in line with international standards. In 2012, SET carried out the following
activities for members and investors: