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Market activity: Roadshows to educate investors in Bangkok and the provinces
In 2012, SET conducted marketing activities so that investors and the general public could access investment information,
investment planning and new investment products on a continuous, convenient basis, including
“Invest Thailand Fair”
and
“SET in
the City”,
which was organized both in Bangkok and provinces such as Phuket and Udon Thani. SET in the City has been held for
eight consecutive years with the concept
“Your Investment Vision”
to open up such visions, enabling investors and others with
savings to conveniently use financial instruments and investment services which are modern and comprehensive. Moreover,
SET co-organized
Money Expo
under the concept
“SET Investor City @ Money Expo”
in Bangkok and
provinces such as Nakhon Ratchsima, Songkhla and
Chiang Mai. In addition, SET has developed
“SET Activity”,
a web-based application to enable
investors to monitor activities on the equities
market. Consequently, more than 200,000
participants engaged in domestic roadshows in 2012,
executing approximately 31,000 investment
activities.
Promoting online investors
In 2012, SET joined forces with 27 securities companies to promote
online investment via the
“I’m Online Investor”
campaign to disseminate
information via various media and market activities, and to be a knowledge
source for online investment via using the website
by developing Trade Academy information, online securities and derivatives
investment manuals in form of e-books and CD-Roms, and organizing internet
trading workshops every quarter.
SET has organized
Click2Win Live,
a trading simulation, for seven
consecutive years by joining hands with 14 securities companies to
encourage investors to experiment with online trading prior to actual execution. A total of 82,371 people applied to participate
in the project, the highest number ever. In addition, securities companies later used Click2Win Live to educate and organize
contests for customers in 49 leagues with 4,604 joiners. To promote online investment in futures, SET organized the “TFEX
Online Investor Fair” for online traders. The event was successful, with more than 6,000 participants attending, of which more
than 50 percent were new investors. A total of 2,577 investment activities were executed during the event.
As of the end of 2012, a total of 103,982 investors had opened online investment accounts, an increase of 43% from end-
2011. Online transactions accounted for 50.67% of all market transactions by value, marking the first year in which online securities
transactions of individual investors was higher than 50%.
