Page 42 - SET SD 2563 - EN

About This Report Messages from
& Contents the Chairman & President
About SET and Sustainable Sustainability Performance
SET Development Sustainability Management Market Growth
Promoting Knowledge and Expanding Quality Investors
SET promotes finance and investment knowledge alongside efforts to expand a quality investor base by disseminating investment knowledge and services through a number of easily accessible channels. In 2020, important developments in this area are as follows:
Promoting Investment Knowledge
SET’s Investor Classroom Project continues to provide investment knowledge for investors. Offerings range from investment fundamentals, targeted at novice investors, to investment analysis for professional investors, provided through both offline and online channels. In 2020, the Investor Classroom Project had a library of more than 2,700 knowledge articles, while the digital knowledge materials available on the SET website received 46 million views, a 100% increase from 2019. In addition, key achievements included the following:
Provided investment knowledge through training courses and webinars on financial planning and investment via the Investor Classroom website. Over 34,000 investors and interested parties received knowledge from the courses offered. “Special Investor Classroom” curriculum developed to help investors learn and adapt quickly to investment conditions during the COVID-19 pandemic.
Developed the SET e-Learning system to support a growing number of users and allow system integration with external agencies such as the Student Loan Fund (SLF) and the Government Pension Fund (GPF). The goal was to grant users convenient and quick access to learning resources. In 2020, 585,206 participants enrolled in the Investor Classroom Project via the SET e-Learning system, an increase of more than 6 times from 2019.
Promoting Sustainable Investment
to Investors
SET develops and disseminates knowledge on sustainable investment to investors to stimulate sustainable investment in the Thai capital market. SET further aims to expand the knowledge base and promote sustainable investments amongst both retail and institutional investors through training, seminars and various educational materials across online and offline channels. In 2020, important achievements were as follows:
Disseminated knowledge on sustainable investment to investors through regular trainings and seminars, such as the online seminar “ESG: Investing in the New Normal Era – What Investors Should Know,” organized by the Thai Investors Association, and the Sustainability Forum 2020 webinar “Future Investment: Sustainable Finance, Sustainable Business,” organized by the Thailand Management Association.
Meetings and discussions to exchange ideas with institutional investors, asset management companies and related agencies to continuously support the concept, direction and operation of sustainable investment in the Thai capital market. Developed a series of online video clips for investors called “The Direction and Role of ESG Data in the Investment World Today” consisting of 18 clips published via www.settrade. com and YouTube: SET Thailand channel. From 26 October – 31 December 2020, the knowledge media series received a total of 15,651 views.
Quality Expansion of the Retail Investors
SET promotes access to investment channels and the expansion of a quality investor base. In 2020, there were 252,085 new investors, an 84% increase from the previous year and a record high. As a result, total retail investor numbers rose to 1,480,000 by the end of 2020, with 65% of investors residing outside of Bangkok and 67% being young investors aged 20-35. Concurrently, SET upgraded its knowledge and investment platforms across both online and offline channels to meet the needs of investors in the digital age. SET also partnered with securities companies to integrate the e-Open account system and facilitate the ease, speed, and convenience of investments for users, and developed digital asset platforms to accommodate technological changes in line with increasingly diverse investment behaviors. FS14
In addition, SET has collaborated with commercial banks, credit card companies and 16 asset management companies to create new investment channels through the innovative conversion of credit card holders’ loyalty points to mutual funds. This new approach enables wealth creation through spending for consumers and facilitates new business opportunities for asset management companies by allowing them to tap into a new customer base.
84
Growth in the number of new retail investors from the previous year
%
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Sustainability Report 2020